It's amazing what goes into making a 30-second video.
Media studies students Libby Brooker, Jamie Emmerson, Trey Farmer and Daniel Cox at Toi Ohomai Institute of Technology could tell you a few tales about that.
The quartet have just completed a 17-week Communications Media course and have been involved in making videos about the Tauranga Jazz Festival, the Paradox art exhibition and crafting their own 48-hour films – and it's been a steep learning curve.
“People would be amazed to know what goes on behind the scenes,” says Libby. “Even making a short video requires planning, editing and teamwork – and audio. You have to make sure the audio is working!”
As well as video-making skills, the students have covered promotion, voicing, social media and marketing – all skills demanded by employers with an eye to the future.
So much content is online now,” says Jamie. “Everyone is on social media and watching videos. If businesses aren't embracing that, they're falling behind.”
For Dan, the course has given him a confidence in an industry he felt certain he had a future in, despite his parents' doubts.
“My parents weren't sure at first but now they get it,” he says. “My dad listens to my radio show (on Toi Ohomai's student-run radio station, SUBFM) and tells me how great it sounds. I have so much confidence now; I know what to say and when to say it.”
While Dan has found his passion in radio, Trey is certain that film is where he wants to go.
“Doing this course has given me the confidence to apply for film school next year. Not only have I learned how to film and edit, I've learned social media promotion, marketing, voicing – it's opened up a whole new lot of skills I can take with me.”
“It's a really broad course and it's helped us all discover our strengths,” confirms Jamie, who intends to further her studies with Toi Ohomai's NZ Certificate in Art and Design next semester.
Libby, who is headed for further study in event management, is also looking to the future.
“It's going to be so interesting to see where we all end up. We're going in different directions, but there's a place for all of us in the media industry.”
The next intake of the NZ Certificate in Communications Media (Level 4) starts on July 17. Call
0800 86 46 46 or visit toiohomai.ac.nz to find out more.