Imagine this – one person takes time out of their day to show kindness and compassion to another person who needs help.
What if two people did the same thing? Potentially, that's two people helped. So if you can, imagine if everyone in Tauranga undertook the practice, how many people would stand to benefit?
'Many people complain the world is a mess, but how many of them are doing something to fix it?” asks One Love festival director Pato Alvarez.
In 2014 One Love donated $1 from every ticket sold to its charitable partner Homes of Hope, a Tauranga based Trust that provides foster care to children who have been neglected and/or abused.
A very humbled Pato says last year there were more than 8000 people who bought One Love tickets last year.
'I've been through a lot in my life, but the main thing that kept me going was family,” he explains. 'Homes of Hope do an awesome job, they not only protect the kids but they also try to help the parents to be better, to look after and protect their own kids.
'What I think is so awesome about Homes of Hope, is they're taking these kids and showing them a different future. I really believe that the kids are our future.”
More than anything, Pato hopes the festival's efforts will show businesses that even the smallest action can make the biggest difference for local charities, and ultimately, the people they care for.
One who likes to dream big, he uses supermarkets as an example: You buy something for 96 cents in cash and it gets rounded up to $1. That's four cents which could be donated to a charity.
While it may look small, across 1000 rounded-up purchases that's $400. Perhaps it something to keep in mind the next time you do your weekly shop.
'It can be even be little things, it doesn't have to be money,” he says, 'show kindness to your neighbour, brother, sister, anyone. What I'm doing helps me to feel like I'm doing my part to help the world around me.
'If one person gave a little bit of their day, their time and effort, the world will be a little bit better – just imagine if everyone did that.”
For tickets and more information, visit the website: onelovefestival.co.nz