Tauranga's ROAR Pet Food has been named Overall RunnersUp in the 2022 Most Trusted Business Awards – plus they've claimed the Most Trusted Raw Meats for Pets in New Zealand brand title, and Most Trusted Raw Meats for Pets in the Bay of Plenty.

ROAR Pet Food puts ROAR'S wins – which are determined by clients' reviews – down first and foremost to their family-orientated focus, which includes their dogs!

'From the moment ROAR Pet Food was started it's been a family-run business – in everything we do, family comes first. And for us, dogs are family – that's how we've got to where we are today,” says Kim Nuttall.

'Even our staff are family – and we take pride in the all-natural products we produce for pet owners and their furry family members.”

ROAR's processing manager Luke Nuttall says the award wins show ROAR has kept to its original nutrition-based aim. 'We started small, and we wanted to create an all-natural diet for pets.

'We still do – because we believe an all-natural diet prevents many issues dogs suffer from today.”

Luke says ROAR Pet Food is natural all the way from the start. 'We use free-range, hormone-free, antibiotic-free chickens. All venison, rabbit and goat meat used is NZ-wild. Plus all other red meat we use is free from veterinary medicines or nasties.”

Vegetables used in products are spray-free – whether purchased or grown in Luke's own garden. 'My expertise is creating specialised diets for dogs that prevent issues, such as skin irritation, digestion etc.

'Winning 2022's Most Trusted Overall RunnersUp award is our customers telling us that we're producing the best diets for their dogs.”