The Weekend Sun is running a series of eight ‘Summer Smart’ stories with our good friend Elfie the Circus Elf helping us out to keep safe and healthy these Christmas holidays. Today’s Summer Smart #3 is on using sunscreen correctly.

We love our long, golden summers here in the Bay of Plenty, but with some of the highest UV levels in the world, a day at the beach without sunscreen can leave more than just memories.

Skin cancer is the most common cancer in New Zealand, and while Kiwis are aware of sun safety, many still don’t use sunscreen correctly, or not often enough.

Many resident and visitors alike tend to visit Mount Maunganui beaches during the hottest times of the day from about 10am-4pm. With some planning, it’s possible to arrive for a 7am climb up Mauao, followed by breakfast, a dip in Pilot Bay, some shopping and return home before the full extent of the sun’s rays start to strike.

Likewise, a late afternoon trip can capture some great beach moments followed by a sunset picnic.

UV radiation levels in New Zealand tend to be higher than in many other countries, so the risk of skin damage and skin cancer is greater.

Both UVA – which penetrates deeper and contributes to skin ageing and long-term damage – and UVB – which causes sunburn and skin cancer risk – matter. Broad-spectrum coverage helps protect against both.

The sunscreen most dermatologists would recommend for everyday outdoor use is a broad-spectrum, water-resistant SPF 50+ sunscreen, applied liberally 20 minutes before sun exposure, then reapplied every two hours, or after swimming. And yes, even if it says “water-resistant”.

Most people don’t use nearly enough. You should apply at least one teaspoon per limb, the front of your torso, your back, and for the face, neck and ears. That’s around seven teaspoons, or 35ml, for a full adult application.

Don’t be fooled by cloud cover. Up to 80% of UV radiation can pass through clouds. If you’re outside, you still need protection – even if it’s overcast or breezy.

Sunscreen is your last line of defence. For full protection slip on a long-sleeved shirt, slap on a wide-brimmed hat, wrap on sunglasses, and seek shade especially between 10am and 4pm, when UV radiation tends to be strongest.

Try the free UVNZ app at: https://www.niwa.co.nz/node/111461 for real-time UV updates.

This summer, make sunscreen part of your daily routine – like brushing your teeth. Your future skin will thank you.

*The Weekend Sun gives special thanks to Circus in a Flash Ltd - We bring the Circus to you for bringing this series to life.