A beloved community annual tradition in Greerton has been axed after nearly 20 years because of costs.

The Greerton Business Association, formerly known as Greerton Village Community Association, this week announced it has cancelled 2025’s Cherry Blossom Festival, which was set for September.

Association chair Cameron Templer said the decision was a difficult one, made after significant deliberation by the board.

“This decision was not made lightly but comes as we refocus our efforts and resources to better support the growth and success of our Greerton Village retailers during challenging financial times,” Templer said.

The move reflects a shift in focus towards more sustainable support for local businesses amid ongoing financial pressures, Templer said.

“The Cherry Blossom Festival has brought colour, energy, and joy to Greerton for many years. But as we navigate challenging economic times, we are choosing to concentrate our efforts on initiatives that more directly support our Greerton Village retailers.”

Greerton Business Association chair Cameron Templer is looking for more sustainable options to help local businesses. Photo / Supplied

The festival, known for drawing large crowds and celebrating the suburb’s seasonal beauty, has long relied on community support and volunteer efforts.

In more recent years though, to align the festival date to coincide with and support the annual Greerton Village School Gala, the festival had often been held earlier than the first appearance of cherry blossoms, with last year’s festival being renamed “Spring Fling”.

The Cherry Blossom Festival was started in 2007 to herald the start of spring and the flowering of the cherry trees in Chadwick and Cameron Rds.

Cherry blossoms blooming in Greerton Village. Photo / George Novak

Greerton Village School held an annual gala on its grounds to coincide with the festival. In the street alongside was a display of classic cars and hot rods, with the car club also holding an auction and bringing a band from Rotorua to perform in the village square. Roving street performers, stalls, live music and delicious food added to the festival.

The festival had only been cancelled once before – in 2020 because of Covid-19 restrictions.

Templer said he extended heartfelt thanks to past contributors, including Street Machines and Customs Tauranga Inc, Greerton Village School, the Lions Club and many dedicated volunteers.

In place of this year’s festival, Templer said the association will launch a new campaign: Shop Among the Blossoms – Greerton Spring Promotion.

Free Lunch Street Theatre performed at the Greerton Village Cherry Blossom Festival 2023, which was held before the cherry trees bloomed. Photo / Supplied

This is to begin with a shopkeeper and retailer Market Day on Saturday, September 20, 2025, and is a three-week campaign aims to attract visitors with shopping promotions and village activities.

Templer said the campaign will encourage residents and visitors to explore, shop and enjoy what Greerton has to offer.

“We are confident this refreshed approach will continue to celebrate the spirit of Greerton while supporting our local business community in a more sustainable way,” Templer said.

More details on the spring Shop Among the Blossoms campaign will be released in coming months.

For inquiries, email: office@greertonvillage.org.nz.